Steps In The City
Tourist trails and days out around London that add up to 10,000 steps so that people can achieve their ‘step’ quota for the day.
Why
Walking is considered the healthiest form of exercise and Fitbit fitness bands have stimulated a focus on achieving 10,000 steps per day. The popularity of fitness wrist bands combined with the health issues of sitting down all day are encouraging people to take more ‘steps’.
Incorporating a ‘fun’ day out can take away any effort associated with walking a set distance and be a motivation to achieve daily ‘step’ quota as a by-product of a day out. People generally like structure and having things made easy for them – offering walking routes that are pre-measured will help people get out and be healthier.
