Why Content Campaigns Fail You’re thinking about producing a big content campaign but can you justify the spend on an epic hero piece and how can you ensure its success? You love interactive pieces such as Cocainenomics, Journey to the center of the earth and The Mixtape of Love (self-promo)Read More
How To Generate Ideas For Content Your client wants a piece of content and they want it to generate links. A lot of links. The word ‘viral’ has been thrown in there. The reality is that users produce 64.3 million new posts, each month, on WordPress alone. Talk about aRead More
In-Depth Guide To Creating Personas Imagine you are at a party, and an attractive girl starts talking to you about how much she loves her dog. She goes into great detail about the dog, he’s her best friend and he looks so cute in a doggy t-shirt. She presents photoRead More