Message in a crisis: How to find the right tone of voice & create content in the 2020 pandemic
When the world went into lockdown because of the 2020 COVID-19 pandemic, content strategies and marketing plans were thrown out of the window. Right now, brands need to adapt to the situation and respond to their audience needs.
I share 9 steps to get your brand messaging right as we navigate challenging times.
17 Sources of Inspiration for Content (and where you can find ideas for campaigns)
To generate ideas a good content marketer should constantly be feeding their – these sources are a goldmine of inspiration when you’re looking for ideas.
30 of The Best Free Data Sources for content in the UK & US
The best data sources list offers the core sources in the UK & US as your starting point to find datasets of significant value for your content production.
Why Content Campaigns Fail (6 steps to content that gets results)
When producing content campaigns why does it sometimes fail to get links? Here are the 6 main reasons why your content isn’t good enough and how you can improve for greater content success.