How to create evergreen content What is evergreen content? ‘Evergreen content’ is a term given to content that has longevity. Content that avoids seasonality and trends or any time limitations that will date it. Classic. Evergreen content is a web page/article that has been produced with the expectation it willRead More
Characteristics of a High-Quality Blog Post (10 steps to producing better content) How many times have you written a blog post that has faded into obscurity never to be seen again? No views, no shares and don’t even dream of any links. Even worse, how many times have you commissionedRead More
5 Ways Personas Can Improve Your Content Do you know who the personas are for your client or brand? Maybe the client won’t provide a budget for audience research, or your schedule doesn’t allow the time for research and you just have to get work out of the door. Like,Read More
How to Create and Use Surveys for Content Marketing When you think of ideas for your content, do you write about what you’re interested in or do you structure titles based on the pain points of your audience that can generate an emotional connection by understanding their needs? Do youRead More
17 Sources of Inspiration for Content Campaign Ideas Sit down with a pen and a blank sheet of paper and write down ten ideas that could propel humanity to a new level. For example: Growing new limbs and organs from our own tissue Recycling waste into a source of energyRead More
How to connect your content to what journalists want for top-tier links In the last six years that I’ve been producing content for links, link building has changed dramatically. After undergoing a damage limitation rebrand, the industry is now called ‘outreach’ and is more aligned to classic PR rather thanRead More
Imagine you are at a party, and an attractive girl starts talking to you about how much she loves her dog. She goes into great detail about the dog, he’s her best friend and he looks so cute in a doggy t-shirt. She presents photo after photo from her phone.Read More
The Best Free Data Sources to Inform Your Content Creation and Ideation If you Google ‘best free data sources’ you will find a raft of articles based on this theme but in my experience, many of these lists are bloated with obscure and unnecessary sites. To save your time wadingRead More
I read. A lot. Alongside swimming, reading is my passion and the love of my life. As a child I used to devour books, often in one evening sitting and I could always be found curled up entertaining myself with an Enid Blyton and then progressing to Stephen King inRead More
Why Content Campaigns Fail You’re thinking about producing a big content campaign but can you justify the spend on an epic hero piece and how can you ensure its success? You love interactive pieces such as Cocainenomics, Journey to the center of the earth and The Mixtape of Love (self-promo)Read More