When the world went into lockdown because of the 2020 COVID-19 pandemic, content strategies and marketing plans were thrown out of the window. Right now, brands need to adapt to the situation and respond to their audience needs.
I share 9 steps to get your brand messaging right as we navigate challenging times.
Why is evergreen content a long-term investment? We tell you what evergreen content is and show you examples so you can create your own content that will help deliver sustained traffic over years
To generate ideas a good content marketer should constantly be feeding their – these sources are a goldmine of inspiration when you’re looking for ideas.
The persona is the basis to inform all your marketing from your content strategy, idea generation and content production.
Time invested in creating personas will pay back with a more focused content plan and content that connects with your intended audience.
The best data sources list offers the core sources in the UK & US as your starting point to find datasets of significant value for your content production.
When producing content campaigns why does it sometimes fail to get links? Here are the 6 main reasons why your content isn’t good enough and how you can improve for greater content success.