Blog Posts

5 Ways Personas Can Improve Your Content

5 Ways Personas Can Improve Your Content Do you know who the personas are for your client or brand? Maybe the client won’t provide a budget for audience research, or your schedule doesn’t allow the time for research and you just have to get work out of the door. Like,Read More

How to Create and Use Surveys for Content Marketing

How to Create and Use Surveys for Content Marketing When you think of ideas for your content, do you write about what you’re interested in or do you structure titles based on the pain points of your audience that can generate an emotional connection by understanding their needs? Do youRead More

17 Sources of Inspiration for Content Campaign Ideas

17 Sources of Inspiration for Content Campaign Ideas Sit down with a pen and a blank sheet of paper and write down ten ideas that could propel humanity to a new level. For example: Growing new limbs and organs from our own tissue Recycling waste into a source of energyRead More

How to connect your content to what journalists want for top-tier links

How to connect your content to what journalists want for top-tier links In the last six years that I’ve been producing content for links, link building has changed dramatically. After undergoing a damage limitation rebrand, the industry is now called ‘outreach’ and is more aligned to classic PR rather thanRead More

How to Create a Persona

Imagine you are at a party, and an attractive girl starts talking to you about how much she loves her dog. She goes into great detail about the dog, he’s her best friend and he looks so cute in a doggy t-shirt. She presents photo after photo from her phone.Read More

30 of The Best Free Data Sources

The Best Free Data Sources to Inform Your Content Creation and Ideation If you Google ‘best free data sources’ you will find a raft of articles based on this theme but in my experience, many of these lists are bloated with obscure and unnecessary sites. To save your time wadingRead More

Best Books on Creativity

I read. A lot. Alongside swimming, reading is my passion and the love of my life. As a child I used to devour books, often in one evening sitting and I could always be found curled up entertaining myself with an Enid Blyton and then progressing to Stephen King inRead More

Why Content Campaigns Fail

Why Content Campaigns Fail You’re thinking about producing a big content campaign but can you justify the spend on an epic hero piece and how can you ensure its success? You love interactive pieces such as Cocainenomics, Journey to the center of the earth and The Mixtape of Love (self-promo)Read More

How to Generate Ideas for Content

How To Generate Ideas For Content Your client wants a piece of content and they want it to generate links. A lot of links. The word ‘viral’ has been thrown in there. The reality is that users produce 64.3 million new posts, each month, on WordPress alone. Talk about aRead More