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5 Ways Personas Can Improve Your Content

5 Ways Personas Can Improve Your Content Do you know who the personas are for your client or brand? Maybe the client won’t provide a budget for audience research, or your schedule doesn’t allow the time for research and you Read More

How to Create a Persona

Imagine you are at a party, and an attractive girl starts talking to you about how much she loves her dog. She goes into great detail about the dog, he's her best friend and he looks so cute in a Read More

30 of The Best Free Data Sources

The Best Free Data Sources to Inform Your Content Creation and Ideation If you Google 'best free data sources' you will find a raft of articles based on this theme but in my experience, many of these lists are bloated Read More

Best Books on Creativity

I read. A lot. Alongside swimming, reading is my passion and the love of my life. As a child I used to devour books, often in one evening sitting and I could always be found curled up entertaining myself with Read More

Why Content Campaigns Fail

Why Content Campaigns Fail You’re thinking about producing a big content campaign but can you justify the spend on an epic hero piece and how can you ensure its success? You love interactive pieces such as Cocainenomics, Journey to the Read More

How to Generate Ideas for Content

How To Generate Ideas For Content Your client wants a piece of content and they want it to generate links. A lot of links. The word ‘viral’ has been thrown in there. The reality is that users produce 64.3 million Read More