5 Ways Personas Can Improve Your Content Do you know who the personas are for your client or brand? Maybe the client won’t provide a budget for audience research, or your schedule doesn’t allow the time for research and you
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How to Create and Use Surveys for Content Marketing When you think of ideas for your content, do you write about what you’re interested in or do you structure titles based on the pain points of your audience that can
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17 Sources of Inspiration for Content Campaign Ideas Sit down with a pen and a blank sheet of paper and write down ten ideas that could propel humanity to a new level. For example: Growing new limbs and organs from
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How to connect your content to what journalists want for top-tier links In the last six years that I’ve been producing content for links, link building has changed dramatically. After undergoing a damage limitation rebrand, the industry is now called
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Imagine you are at a party, and an attractive girl starts talking to you about how much she loves her dog. She goes into great detail about the dog, he's her best friend and he looks so cute in a
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The Best Free Data Sources to Inform Your Content Creation and Ideation If you Google 'best free data sources' you will find a raft of articles based on this theme but in my experience, many of these lists are bloated
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I read. A lot. Alongside swimming, reading is my passion and the love of my life. As a child I used to devour books, often in one evening sitting and I could always be found curled up entertaining myself with
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Why Content Campaigns Fail You’re thinking about producing a big content campaign but can you justify the spend on an epic hero piece and how can you ensure its success? You love interactive pieces such as Cocainenomics, Journey to the
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How To Generate Ideas For Content Your client wants a piece of content and they want it to generate links. A lot of links. The word ‘viral’ has been thrown in there. The reality is that users produce 64.3 million
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