Shelley Walsh

Shelley has over 20 years creative and marketing experience combined with 10 years online marketing knowledge and experience.

She's been published on many of the top digital media sites, spoken at Brighton SEO, presented on webinars (including Moz), published in the Taschen book of Infographics and Marketing Now. She currently writes for Search Engine Journal.

Blog Posts

How to create evergreen content

Why is evergreen content a long-term investment? We tell you what evergreen content is and show you examples so you can create your own content that will help deliver sustained traffic over years

How to Create a Persona (to inform your content strategy & creation)

The persona is the basis to inform all your marketing from your content strategy, idea generation and content production.

Time invested in creating personas will pay back with a more focused content plan and content that connects with your intended audience.