Today, content creation has to be excellent to compete in the top SERPs and to deliver the best user experience.
A content creation expert must consider:
User intent, so the page meets the needs of the user and what they are looking for.
How to deliver the information in the best way and to lead to a predetermined action.
Having in-depth experience of the niche, journalist level research and writing skills, understanding how web dev works, persuasion skills, being visually literate whilst understanding SEO are all essential components when creating content.
Good is no longer good enough.
The Art of Luxury Watchmaking
A long-form page with integrated scrolling animation, video loops and interactive timelines to ensure an engaging reading experience on a 12k word page.
A significant information resource and visually stunning page that needs to be seen to appreciate the quality of information, illustration and the coding.
This campaign won Best Use of Content at the Drum awards. Produced in partnership with Yard Digital.
We specialise in high-quality content creation
In-depth researched information resources and long-form articles
Interactive tools and calculators
Content assets for digital PR campaigns
Our SEO content creation service...
We take the time to understand the primary goal and where the content sits in the user journey.
We research and understand your audience and what other competitor content they’re exposed to.
We review SERPs to see what is the best type of content for the user intent. We compile supporting phrases from PAA and keyword research.
Journalist standard research and writing combined with the right visual experience and presentation to engage the user.
We create visually rich media and use quality imagery because design engenders trust for your brand.
We review the performance of the page using GA & GSC and make adjustments to on-page factors accordingly.
We've produced content for
We work with agencies as a trusted supplier to support their internal team.
We work directly with brands to increase brand awareness through content.
Working with ShellShock is like having your own internal content strategy and production team
Shelley was always highly professional and her output was of the highest quality, with high attention to detail. Her creativity is second to none and she really got to understand our business. I would not hesitate to hire her again.
Shelley has produced several pieces of content and campaigns for Everest. Most recently, digital PR campaigns using data sets supported by evergreen content pages that have seen great success with links, media placements and PR mentions.
Anyone can get traffic to a page, but if the page doesn’t meet expectations and lead the user to act, then it’s failed.