We’ve built a respected reputation based on the quality of our content creation

Over 10 years we’ve created content that’s earned hundreds of links, gone viral and won awards

Content creation is not just for ranking

Getting traffic to your site is only half the job, your content must be good enough to work for you once your traffic gets there.

Worse than not delivering relevant traffic, poorly produced content reflects negatively on the quality of your brand and erodes audience trust.

Today, content creation has to be excellent to compete in the top SERPs and to deliver the best user experience.

A content creation expert must consider:

User intent, so the page meets the needs of the user and what they are looking for.

How to deliver the information in the best way and to lead to a predetermined action.

Having in-depth experience of the niche, journalist level research and writing skills, understanding how web dev works, persuasion skills, being visually literate whilst understanding SEO are all essential components when creating content.

Good is no longer good enough.

Rox Jewellers

The Art of Luxury Watchmaking

A long-form page with integrated scrolling animation, video loops and interactive timelines to ensure an engaging reading experience on a 12k word page.

A significant information resource and visually stunning page that needs to be seen to appreciate the quality of information, illustration and the coding.

This campaign won Best Use of Content at the Drum awards. Produced in partnership with Yard Digital.

Everest

Series of in-depth guides

A series of campaigns including evergreen content pages combined with digital PR.

Planning Permission distilled complex information into an easy to understand guide and was complemented with a survey about seeking planning permission and where in the UK it was easiest/hardest to obtain planning.

Guide to EPCs featured a full guide to energy certificates and an interactive map of the worst/best energy rated properties.

Both pieces gained significant links and coverage from media such as City AM, House Beautiful, BT Lifestyle, The London Economic and a wide range of local media and property press.

Sage

Series of B2B in-depth articles

Covering a range of topics such as:

Ai & Automation
Gender Pay Gap
Blockchain & Cryptocurrency
Funding for Manufacturing
Remote Working
And others

Each piece was around 5k words written to a journalist standard with deep research, including infographic assets, illustration and animation.

We specialise in high-quality content creation

In-depth researched information resources and long-form articles

Interactive tools and calculators

Content assets for digital PR campaigns

Our SEO content creation service...

Objectives

We take the time to understand the primary goal and where the content sits in the user journey.

Audience

We research and understand your audience and what other competitor content they’re exposed to.

Research

We review SERPs to see what is the best type of content for the user intent. We compile supporting phrases from PAA and keyword research.

Creation

Journalist standard research and writing combined with the right visual experience and presentation to engage the user.

Visually rich

We create visually rich media and use quality imagery because design engenders trust for your brand.

Measure

We review the performance of the page using GA & GSC and make adjustments to on-page factors accordingly.

We've produced content for

We work with agencies as a trusted supplier to support their internal team.

We work directly with brands to increase brand awareness through content.

Working with ShellShock is like having your own internal content strategy and production team

Richard Shove

BuyaGift

Shelley was always highly professional and her output was of the highest quality, with high attention to detail. Her creativity is second to none and she really got to understand our business. I would not hesitate to hire her again.

Richard Falconer

Yard Digital

Shellshock have helped us with campaigns for several of our clients. Services have included optimised on-site content and assets which have been successfully used to drive traffic and backlinks as part of a wider strategy.

Anthony Threlfall

Everest

Shelley has produced several pieces of content and campaigns for Everest. Most recently, digital PR campaigns using data sets supported by evergreen content pages that have seen great success with links, media placements and PR mentions.

Anyone can get traffic to a page, but if the page doesn’t meet expectations and lead the user to act, then it’s failed.