I was in the gym this morning when I noticed someone had a copy of Don’t Make Me Think by Steve Krug. This book came out in 2000 and was the first book I read about usability. It was an excellent grounding because everything Krug talked about in the book is still relevant today. I would highly recommend reading the book for yourself.
The first chapter: Don’t Make Me think! Krug’s first law of usability is THE most important question to consider when evaluating a site. If you really want to measure how effective your site is as a marketing tool try this simple test: