Post Panda 2011* it has to be quality content on your site. Your site needs wow factor to compete. Content creation is an essential part of your marketing strategy. Have a look at your site now … does it look good, read well, have great research, provide value information, does it say to you I want to share this site because it is so great?
If the answer is no or even I’m not sure you really need my help.
Think #1: who is my demographic, who do I need to speak to?
If you don’t know who you are speaking to you don’t know what language to speak.
Read the following articles:
Think #2: what does my demographic want to read?
If you have defined your UVP and customer persona you will now have a clear idea of who you are talking to and can research topics which are relevant and compliment your business.
Think #3: how do I engage my readers and encourage them to share?
Speak the language of your customer persona to emotionally engage them. Encourage regular readership by email sign up for a newsletter. Engage, create rapport and a relationship by constant contact: feeding through information of value to your customer.
Read this Google article which defines a high quality site:
Google.com: What counts as a high-quality site?
Think: low bounce rates, high page read per visit, think site stickiness
These parameters are not just important for search engines but also as an indicator to how your business is perceived by your potential customers, the very people you need to engage.
Quality content for your niche will encourage natural links
More links means better ranking and more exposure. Spreading your network and link building in this way is a long-term stable strategy: no more worries about search engine updates.
Remember: there is no subject so boring it cannot have engaging and exciting content.
*(a Google update which created a lot of problems for low quality sites) watch this:
How Google’s Panda Update Changed SEO Best Practices Forever