Amongst others I have produced online content for: Everest, Symantec, Top Cash Back, Asia Rooms, Cheap Flights, Hay Group. Illustration for: Hallmark, Target, Walmart, Tesco, Asda, B&Q, Next, Carlton and The Labour Party

Sainsbury’s Bank

A series of informative and illustrative PDF guides to download from Sainsbury's Money Matters Blog.


"I've had the pleasure of working with Shelli on a few projects recently and I've been delighted with the work she has delivered. Her attention to detail compliments her unique and amazing illustrative style. Beyond design, Shelli offers valuable insight into content strategy, concept development, research and content production so get her involved in your campaigns. "Barry Begg, Senior Editorial Project Manager, Yard Digital



Dealing With Flight Disruption PDF

Creativity 101

A scrolling CSS3 animation landing page combined with an in-depth illustrated ebook with chapter input from industry thought leaders, promoted with a guest posting campaign on industry influential blogs. The campaign aim was to generate natural links to the home page of the new brand and to increase newsletter sign-ups.

The site has gone from zero to 8k hits a month and Newsletter sign-ups have achieved over 1k in only 4 months.

The slide deck based on the book was featured on the SlideShare home page as ‘slides of the day’.
Creativity 101 parallax scrolling page

Which Bingo

'Do you remember, TV shows you used to love…' is a parallax scrolling page for Which Bingo. The concept was based on targeting their demographic with a nostalgic and emotional hook – TV shows from the late 80s and early 70s. The TV screen scrolls through different shows interspersed with Teletext facts. The campaign included ‘snap shot’ images of the different screens, shows and facts to feed through facebook and twitter streams to engage the followers and generate new follows.
Which Bingo, Do You remember, TV shows you used to love

Infographic design

Much of my previous work has been infographics based, a few examples include: The Kitchen Cheat sheet remains my most successful infographic campaign with huge social shares and consistent mentions on twitter, every day, for 2 years.

The page has 9,362 links from 249 root domains (historic).

The infographic ranks as 8th most viewed on Visual.ly out of 20k infographics and has held this spot for 2 years with 332k views.
ShellShock uk infographic design

theMediaFlow

A full rebrand for the respected digital search agency. Collateral included: logo, branding document & identity outline, PDF client brochure and brand ‘infographic’ posters which illustrate who theMediaFlow are and how their work flow process operates. All branding & design was implemented in the new theMediaFlow website.

“We recently hired Shelli to work on a very detailed re-brand for our business. We wanted to really shake up how we position ourselves and refine our services so that what we offer is much easier to understand and more tangible for prospective clients. Shelli took us right back to “why”; helping us get at the real point of difference. Shelli’s approach is much more strategic than purely creative and really helped us think about telling our story through the new branding.

The finished product was a full re-design of all our brand assets, and we couldn’t be any happier with this new look but in addition we now have a more clearly defined sense of identity and purpose as an organisation. Wouldn’t hesitate to recommend Shelli to any business who needs any brand or creative work.” Nichola Stott, MD theMediaFlow

theMediaFlow website rebrand

Events Inc

A website redesign and rebuild for an events organiser.


"I cannot recommend Shelli highly enough. Despite approaching my new website in a 'long-way-round' - thank goodness I arrived at the feet of this wonderful lady. Shelli's literally stripped back my business with over-the-phone consultations and really getting to understand what we do and what we are all about. She delves right in and asks fundamental questions (lots of soul searching this side) to reveal the core (the heart) of what we are actually all about, so as part of the process working with Shelli you get brand evaluation as part of the deal. It's been invaluable to us and has helped us turn a corner for the business. Shelli is so easy to work with and extremely efficient and works extremely quickly. She promises and she delivers. I have no hesitations on recommending Shelli to others and I think you will see for yourself the fruits of her work through her websites she has built."Sonia Dean, Owner



events inc website redesign

Link Fish Media

A site redesign and rebuild for the worldwide-leading link-authority Julie Joyce. Julie wanted a site that reflected the personality and approachability of the company. Most importantly she wanted a 'site that works'. I clarified the message of Link Fish Media and implemented an architecture that clearly answered all questions about link building.

“As someone who tends to micromanage and try to do everything myself (which ends badly many times) I was absolutely floored by the job that Shelli did with our new website LinkFishMedia.com. We’ve never had a professionally designed site before as it was just one of those things that didn’t seem important since most of our business comes by word of mouth. However, once I saw the mockups and talked to her about what I wanted, I realized how silly I’d been not to do this years ago.

She was incredibly professional and amazingly organized and didn’t let anything slide. Sometimes I need to have someone follow up with me as I get very scattered and she was great at it without being obnoxious. She just wanted to get things done and that’s a quality that I really appreciate. I was able to sign off on every step and thus felt completely comfortable with the process. She really came through on the design as my ideas were very vague and I was not really able to articulate exactly what I wanted, so I mainly told her colors that I liked and let her run with it.

I do feel like she did an absolutely incredible job. The site is exactly what I wanted and I am utterly thrilled with it. I’ve never known anyone who could kind of read my mind and do what I wanted but wasn’t able to explain. I’d definitely use her for more work and would highly recommend working with her.” Julie Joyce, Link Fish Media

Link Fish Media website redesign

the Meditation Trust

I successfully won a tender to rebrand The Trust charity, rebuild the website and increase the visibility of the site through online marketing. The site architecture was built on a framework of providing an extensive knowledge resource to educate users on what meditation is and the extensive benefits it can offer. I also produced offline marketing material and an ebook.

On behalf of the charity I was successfully accepted on the Google Ad Grants programme thereby reducing their substantial PPC bill to zero – whilst increasing paid traffic by 350%

Overall traffic has increased by just over 300%
In the last 4 months traffic increased 200%

“Shelli was selected by our Trustees from numerous tenders and has more than fulfilled our expectations. Her commitment and passion, as well as her in-depth specialist knowledge which she updates on a daily basis, enables us to leave important decisions to her, and has already enabled us to eliminate some large ongoing costs. As a result of her work we have also seen a significant growth of online traffic which has has been the driving force behind the growth of our charity.” Dr Gemma Beckley, The Meditation Trust

The meditation Trust website redesign and online marketing
Let's sit down and have a chat about what you want and see how I can help you with that...
Contact me...